Search Engine Optimization An Hour a Day
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Back and bracing as ever, Search Engine Optimization: An Hour a Day, Second Edition offers brisk advice, bite-sized tasks, and smart tools to help you increase visibility for your website on the major search engines. In this new edition of their bestselling how-to guide, SEO consultants Jennifer Grappone and Gradiva Couzin offer surprisingly easy do-it-yourself techniques as well as the very latest SEO strategies for small, very small, and large businesses, as well as for bloggers and web designers.more info
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Top SEO book for serious webpreneurs
Rating:4 out of 5 stars
I researched for two days before choosing this book. No other book gets to the meat of SEO quickly enough. This book assumes you already know how the internet works, and how to code some basic HTML. It is not for a rank beginner. This results in a much more efficient read for someone who wants to seriously increase their site’s search engine rankings. I also liked the hour-a-day concept. Whether you are a professional SEO or small part-timer, having someone break down a long and sometimes puzzling task into smaller pieces is very useful. Look at the top 10 SEO books available through Amazon and you will see this is one of the best.
A truly great book!
Rating:5 out of 5 stars
Search Engine Optimization is a complicated process made so by the fact that Google, the number one search engine, has successfully kept its algorithms a deep, dark secret and continues to do so.
The book is divided into three parts: 1) Foundation, 2) Strategy and 3) Your SEO Plan. Foundation stresses the need to thoroughly understand what you want your website to do for you. Some people want to promote their businesses; but a surprising number just want to provide reliable information or publicize a provocative blog. Once you know what you want, you can start thinking about how to tailor your approach to SEO to meet those goals. Several downloadable worksheets are referred to, and the explanations on how to use them and how they are interrelated are clear and logical.
Many who read this book will be optimizing their own websites; but for those who are fortunate enough to have colleagues on whom they can draw, a number of suggestions for how to obtain their willing assistance are offered. There also is a 50-page chapter devoted to a four week plan on how to get ready to implement your SEO Plan.
The Plan itself covers three months and includes a systematic method for accomplishing the most important optimization tasks in the first instance, and then establishing the habit of checking them regularly thereafter.
At the rate of one hour per day, the average reader should be able to implement the entire program in four months, which is the intent of the book. Those who are more experienced at SEO may be able to complete the program in less time. Four months may seem like a long time, but as I said at the beginning, it is complicated. There is much to remember; and because the Internet doesn’t stand still, neither can the SEO process. Although there were a couple of URLs that no longer worked, the authors responded promptly to my e-mail asking for their assistance after I pointed this out to them.
On a final note, I need to say that I couldn’t disagree more with the reviewer who thought the book was “poorly organized.” Quite to the contrary, it is well organized and well-thought out. I warmly commend it to all who want to increase their Web presence.
Bruce Hoag, PhD
Co-author Managing Value-based Organizations: It’s Not What You Think (New Horizons in Management Series)
http://www.p-advantage.com
Too wordy
Rating:3 out of 5 stars
This book is extremely wordy, although they do know what they are talking about. It’s the structure of the book that made me return it, it was all over the place jumping back (remember ch.5? no sorry, I dont) and forward to the future (we will learn more in chapter 11…how about you just tell me now?.. I just didn’t have the patience for it, picked up the Visual blueprint instead.
Best SEO Book, as far as I can tell
Rating:5 out of 5 stars
This book is great for people like me who have trouble implementing. It’s actually packed with sound SEO advice and the layout is great for people who need step by step, daily to do’s to improve their website rankings. The book is laid out in three parts: Foundation, Strategy, and Your SEO Plan. What’s nice is the authors include Extra Credit work if you want to go above and beyond and they include ideas for Guilt-Free Slacking if you’re short on time or motivation. This book is good for those that need direction or are new to the SEO game. I don’t have a lot of SEO books to compare it to, but as far as I can tell it’s the best. Exactly what I needed, wanted, and expected.
Good reference book
Rating:4 out of 5 stars
As a beginner in SEO, this a great book to start with because it compiles everything and starts with the basics. There’s a lot of blogs out there to supplement your education with but start with this book and then expand and enchance your knowledge with internet blogs. Can’t go wrong with this book!
Fabulous: SEO, An Hour A Day
Rating:5 out of 5 stars
If you are afraid that you will never be able to figure out this new world of optimizing yourself on the web, put that fear to bed. Worry about things you can’t change. This is an easily read, easily understandable, hands-on guide to internet marketing, search engine optimization, key words, websites, analytics, rankings and the like. It even comes with a companion website with worksheets to send you on your way. Don’t let this opportunity pass you – buy!
Paced learning program has benefits and issues
Rating:3 out of 5 stars
The book is well written and easy to read but having said that I find that the downloadable workbooks (of which there are a number) are of little value and far too basic.
I also would have liked the book written in 2 sections – Got on with it and Go through the Lessons whereas the book is simply ‘Go through the Lessons’ without a sensible way to read through and garner useful info.
The paced structure is, I find, limiting rather than enlightening.
Mind you for people who learn differently to me this book could be a veritable goldmine of information and could lead then toweards being very competent SEOers.
A Solid Foundation for Long Term Success
Rating:5 out of 5 stars
This book is by far one of the better SEO books I’ve read and it has taken a prominent position on my shelf of website resources. Running SEO for a B2B company (and a couple of consumer oriented websites in my personal time) I utilize this book frequently. It is a good read to get a basic understanding of search optimizing fundamentals as well as a reference tool I routinely come back to. The search game is constantly changing and new books come out all the time with the latest tricks, but this one gives you a solid understanding of the fundamentals that have proven to be consistent over time. It helps you get beyond the trick of the month and sets a solid foundation for long term success.
A Bite Sized Guide To SEO
Rating:4 out of 5 stars
I’ve recently launched a B2C website and I know enough to know that it’s no longer the case that you “build it and they will come”. But I didn’t realise getting my website to be seen by enough people to make it financially viable would be quite this difficult!
Like many new businesses I have a limited budget so I wanted to see if I could tackle some of the SEO work myself or if I had to pay for someone to do it for me, I wanted to have some knowledge before I hired someone.
This book breaks up the multiple and often lengthy tasks required to tackle SEO. It makes technical terms easy to understand which helps if you’re not a technical person like me. And it allows you to do a bit of SEO work at a time meaning if you are even a little bit disciplined, you can fit some SEO work into your busy day.
Other SEO books I’ve read can make the task sound so daunting you don’t know where to start so you don’t. By breaking up tasks into bite sized chunks, this book motivated me to start my SEO work. Bring on the results!
For me those tips worked well
Rating:5 out of 5 stars
There is a lot of proud guys entered the 1 star to this book – DO NOT be mis leaded please, when you are choosing a SEO book. Right on, there is probably a lot of water inside, and I also do not like the spreadsheets what authors are suggesting to download and fill all the way – but hey – the information what they suggest enter on them – are useful, and worked for me. I started use the tips they suggest in July 2007, and back then according Google analytics the % of organic google search was 0.5 %. Now, it came up to 18 % (most are PPC still), and guess what – I never used another book for this, and all other books I read till now, or numerous suggestions in blogs and forums, well they actually are same, maybe small details missed.
I highly recommend this book. My personal example shows – generally the methonds they offer works.
Very informative
Rating:5 out of 5 stars
With the ever changing Internet, I’m sure it is hard to write a book about SEO and have it relevant 6 months later, but in this case I think the authors have pulled it off by using sounds principals and techniques that will keep your website relevant regardless of algorithm changes.
Search Engine Optimization: An Hour a Day
Rating:5 out of 5 stars
This books gets right to the heart of what all website owners want to know. How do I attract viewers to my sight. There are many practices that should be followed that the author suggests. Not a fluff book. Practical advice is given.
Useful even for those well versed in SEO
Rating:5 out of 5 stars
This book contains a wealth of information. We have implemented a number of the techniques in our local search directory [...]Thanks for the valuable insights
Accessible and Comprehensive
Rating:5 out of 5 stars
These experts are not the kind that cannot explain their passion. They are fun to read and cover so much material, breaking it down into meaningful and do-able chunks, but by no means do they avoid important facts. A week by week plan makes SEO happen before you know it and gets the reader into the groove of sticking with it. Obviously, the authors have worked in a variety of situations and offer witty and creative solutions.
Some good, some just average information
Rating:3 out of 5 stars
I am torn on this book because I liked the first few chapters and found them simple to read and incorporate the ideas. I liked the theory of the “right brain + left brain” approach. I’m not new to SEO so I was able to move quickly through the work. The templates were helpful — at first. But soon I found them cumbersome and not always worth the time I spent to put them together – especially when it came to key word selection. The industry is changing so fast the URLs were not always accurate anymore. The Wordtracker product they highly recommend i thought was a waste of my time – but it could just be the industry i’m in. So try this book if you are new to SEO – it won’t hurt and may help.