Ultimate Guide to Search Engine Optimization Drive Traffic
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Author: 
Turn Your Website into A Marketing Powerhouse!
Author and search engine optimization (SEO) expert, Jon Rognerud unlocks the mystery of SEO and removes the fears of intimidating technology with this step-by-step guide to building a fully optimized web site and a successful, traffic-driving SEO campaign.
Begin by learning how to lay the foundation of your SEO campaign, from building your web site to identifying your market and creating web-savvy content. Next, master the implementation of SEO tools and tactics, including keyword research, linking, and submitting to search engines. Then learn how to apply proven strategies, including using social media, pay-per-click, paid advertising, landing page conversions and much more. This is your guide to gaining exposure and creating a buzz big enough to put a lot of money in your pocket!
Learn how to:
- Create an attractive website with SEO-enriched content
- Choose the right keywords and create an effective seed list
- Use effective tools to identify and attract quality traffic
- Safeguard your site from becoming spam
- Use cutting-edge tactics to gain exposure and land on page 1 of Google
- Create relationships with other sites through linking
- Use social media sites within your online marketing plan
- Turn traffic into sales
Everything you ever needed to build a website and get results is right here-all in one place!more info
Posted in Search Engine Traffic | 
Tags: Drive, Engine, Guide, Optimization, Search, Traffic, Ultimate
Ultimate Guide to Search Engine Optimization
Rating:5 out of 5 stars
The Ultimate Guide to Search Engine Optimization provided solid tips and actionable information for both new and experienced marketers and entrepreneurs. Having a keen understanding of the techniques of SEM is valuable for the do-it-yourselfer or the corporation that hires a firm. I find myself turning to the pages over and over again as a reference guide. It sits next to my frequently used dictionary and thesaurus in my office and has become a key resource. I was especially pleased at the inclusive nature of the book. Jon Rognerud is one of the few search marketers who opened the door to the secret club for me. I highly recommend this book to anyone with an online presence.
Could Have Been Much Better
Rating:3 out of 5 stars
This SEO guide favors natural search over paid search. And half of the book is devoted to indirect topics.
This guide has some SEO good content but stops short. As Amazon points out, the book is illustrated, but the illustrations are not of SEO examples. And they’re so faint and small as to be illegible. The book is missing examples of SEO in general. For example, what’s the best way to work meaningful hypertext into a backlinked article? What’s the best way to avoid a duplicate content penalty when creating a media room or distributing content?
Another issue with the book is the content which is semi-useful. There are lists and lists of resource links in the back but they have no descriptions. The chapter about psychographics is simplistic to the point of inaccuracy and isn’t integrated with the rest of the book. The chapter on black-hat SEO is interesting but not overly useful. And there’s a whole chapter devoted to long-tail keywords which combined may not surpass the results of primary keywords. The small chapter on conversion can’t do the topic justice. The individual sections on dumping a server log to Excel and outbound links are intriguing but just plain confusing.
One more issue with the book is the lack of information, ex. on important HTML and page layout techniques that can boost SEO, on the fact that many search engines feed each other. Paid search content glosses over ad creation and omits bid strategy. The resource links in the back omit one of the major web analytics firms and all search engine monitoring sites.
While this book has some merit, it should have stuck with SEO specifically (not site development, psychographics, conversion, etc.) and provided more detail. As it is, it cannot be used as a sole reference. And the title’s implication that the book can help the reader “make lots of money” is misleading. Even good SEO doesn’t guarantee that.
Excellent Resource
Rating:5 out of 5 stars
I saw this book advertised in Entrepreneur Magazine and knew I needed help with my new ecommerce site [...] so I went on-line and bought myself a copy. The ROI on this resource tool is beyond measure. This 203 page book and accompanying CD contains so much useful information that it makes my head spin. Most of the content was easily understood by someone who is not a web master. I did not realize how critical keywords and links were to SEO. I got busy right away improving my content and links. This is a book I plan to re-read several times until I have optimized my search engine results. I recommend this book to anyone who wants to increase web traffic.
Very Helpful
Rating:5 out of 5 stars
This book is great for novices who don’t know a lot about SEO because it’s really easy to understand and contains tons of practical advice. I found it very useful, and my website moved up in the rankings almost immediately after I started implemented what it said. I can’t wait to try other tips in the book and see what more great results I get!
Very information and comprehensive
Rating:5 out of 5 stars
This is a great book for anyone new to SEO and/or Internet Marketing. Currently, I am in the process of publishing my first web site and feel confident that all the bases are covered since implementing the strategies found in this book. Highly recommend this book to anyone wanting the latest and greatest in SEO strategy!
Great Resource
Rating:5 out of 5 stars
Jon Rognerud has compiled a comprehensive resource in Entrepenuer Magazine’s entry into the SEO how-to. It is also open-ended, in that readers can sign up on his website for more information and updates. This is a Web 2.0 book, in the truest sense. I would usually get a book like this from the library, but I purchased it so I could refer back to it over the coming years.
Everything you ever wanted to know about SEO
Rating:5 out of 5 stars
I went looking for a book that could instruct me on the ins and outs of search engine marketing (SEO). After spending some time reviewing the options, I decided to purchase Mr. Rognerud’s book and am thoroughly pleased with my choice. I found his book to be extremely informative and helpful in terms of how to set my web site up to rank higher on search engines and drive more traffic to my site. As a bonus, I also learned a great deal about click through marketing, a subject totally foreign to me previously. The book also comes with a CD that is loaded with related content and examples. In addition, great detail is given about how to drive qualified buyer traffic to your web site and how to convert that traffic into sales when it arrives. The biggest surprise was when I emailed Mr. Rognerud with a question, he emailed me right back.
The author’s expertise and knowledge in the area of search engine optimization, marketing and web marketing shows through in a well written book that will appeal to the non-technical and technical reader alike. I highly recommend this book for those looking to increase traffic to their web site. Whether you are a businessperson or a programmer, if you want to optimize your web site, you need this book.
Good, substantial information – not a fluff how-to.
Rating:4 out of 5 stars
I think this is a very good resource for people who want to go beyond superficial actions and really understand how to optimize web sites and get good results. It has my recommendation
Great SEO book
Rating:5 out of 5 stars
This is a great hand book for any small business owner who likes to sell products or service on online. Highly recommended.
Great Book! – The only book I recommend for SEO
Rating:5 out of 5 stars
This is my second review of this book. Somehow my first review was not posted. As an adwords professional, this SEO book was a great insight into dominating the search engines using proven tips, tricks and strategies in todays online marketing. I am pasted on the screen waiting to see what Jon Rognerud has coming next.
A Very Clear Guide on Search Engine Optimization
Rating:5 out of 5 stars
If you’re new to search engine optimization, this book is a great place to start. Not only does the author teach you how to get started in SEO, he also teaches you how to construct a website that converts.
He uses cases studies throughout the book to show the common pitfalls of SEO, as well as outsourcing and promotion. Everything you need to know is covered, including a complete chapter on keyword research and linking.
I liked this book because it made the whole issue of learning SEO very straightforward. It also includes a disk full of tools, as well as a free membership, giving you everything you need to be a search engine marketing expert in no time.
Jinger Jarrett, Author, Internet Marketing for Free: The GUIDE: Internet Marketing to GO!
Amazing book!
Rating:5 out of 5 stars
I`m surprising with this book, is just amazing. Very easy to read, very intuitive too. Now I`m interested in make my own site and use my new SEO
knowledge. Thank`s Mr. Rognerud, your book is amazing!
Ultimate Guide to Search Engine Optimization: Drive Traffic, Boost Conversion Rates and Make Lots of Money (Entrepreneur Magazine’s Ultimate Guides)
Great Job on Covering SEO.
Rating:5 out of 5 stars
Jon Rognrud’s writing style was compelling and to the point. I enjoyed his direct approach to providing so much useful information. As a business owner who does not have an abundance of free time, this book helped me focus on the tasks at hand to promote my consulting business online. As I prepare content for my new website, the insights into keywords, a seed list, social media sites and other tips to improve my SEO and SEM will be invaluable. Good job!
Incredible Resource – Great Hands On Tools
Rating:5 out of 5 stars
So I just set up my first website and didn’t have a clue how to get “Optimized” until I read the The Ultimate Guide to Search Engine Optimization. The Additional Resources section in the back with URL’s to many SEO tools is incredible. I just saved over $1500 by doing it myself rather than paying for a website analysis from a SEO company. Thanks Jon Rognerud! With the tips and tools provided in this book, getting my site recognized is fun!